X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers.
Grok became developed by xAI, the synthetic intelligence assignment founded via Elon Musk in July 2023. It is to be had to users within the U.S. Availability in different international locations is anticipated soon.
Why we care. Generative AI is now a important tool for SEO and PPC entrepreneurs. Industry experts have to this point given effective comments concerning Grok, praising the chatbot for its advanced intelligence and creativity as compared to different models. Marketers need to do not forget incorporating Grok into their paintings to discover potential benefits.
Accessibility. Not all U.S. Premium+ subscribers have get admission to to Grok. The rollout prioritizes longer-term subscribers, granting them get right of entry to faster, in step with an X put up. All X users are anticipated to have get right of entry to through the cease of next week.
If you are on mobile and might’t see Grok, X advises ensuring you update and restart the app earlier than assuming you don’t have access.
Getting began. You can locate Grok in the X facet menu on the net, iOS, and Android. The chatbot can also be delivered to the bottom menu on the X app for clean get entry to.
How it really works. Grok is a conversational chatbot that works like OpenAI’s ChatGPT and Google’s Bard. It is powered through a LLM known as Grok-1, which incorporates net information from as current as Q3 2023, as properly input from human assistants.
Why it’s distinctive. Grok ingests real-time information from X and incorporates it into responses. For instance, if you were to invite “What is trending within the news nowadays?”, ChatGPT would not be able to answer. Grok, but, would be capable of solution the query.