A huge publisher frustration with AMP has been that their own domain names don’t display in the URLs whilst human beings click on AMP results from Google Search. Google has been running on a fix for months, and On Tuesday, posted a preview for developers to interact with its way to the AMP URL trouble the use of Chrome version 71 or better.
Instead of Google displaying the Google cache AMP URL after clicking on the search result, Google will display the publisher’s URL.
What it seems like. Here is a GIF of how this will work on Chrome seventy one or extra on mobile while clicking on an AMP bring about Google search:
Google formerly validated this at Google I/O in advance this 12 months.
How to look it in action? Google laid out those steps:
Using a technology called Signed HTTP Exchanges cached AMP URLs are transformed to the writer area on any AMP Cache. It is currently only enabled in Chrome version seventy one or more. At the time of writing, this requires installing from the Chrome Beta channel however it’s going to soon be launched to all Chrome channels.
If you are not using a cell device which includes a cellphone or a tablet, allow cell emulation on your computer browser. AMP pages are best exhibited to cellular gadgets. Next, go to https://g.Co/webpackagedemo.
This will show a search box. From there, input a question including [learn amp by example] and click on “Learn AMP with the aid of Example” for the ampbyexample.Com home page. There are handiest a small wide variety of publishers which have applied this feature up to now, so you may additionally want to try this precise query. If you’ve finished those steps successfully, you will see “https://ampbyexample.Com” displayed inside the browser’s URL bar.
Greg Grothaus, software program engineer for AMP at Google explained, “The AMP Cache has preloaded the AMP record and Chrome has cryptographically tested that the AMP report turned into never changed from what the writer supposed, accordingly permitting the writer’s URL to be the only that populates the browser cope with bar.”
You can analyze greater about how this all works over here.
Why does this count? Currently, in case you click on on an AMP URL from Google search, Google will by way of default show the AMP URL, which means people technically maximum probable see a google.Com/amp URL in preference to your domain. This solution will as a substitute display your own URL and no longer the Google AMP URL.
This ought to help with branding and also with everybody linking to the Google URL as opposed to the publishers URL.