Microsoft is broadening its AI-pushed advertising gear, now presenting generative AI talents for creating display ad banners through its Copilot function.
Why we care. This growth makes Microsoft Advertising’s AI assistant even extra flexible, automating asset creation throughout almost all advert kinds and saving entrepreneurs sizeable time.
What’s new:
Generative AI now creates banner belongings for show ads
Feature launched this week, becoming a member of different AI-assisted ad sorts
Video advert support coming soon
How it works. Copilot makes use of your touchdown page URL to routinely generate advocated image and duplicate belongings.
The massive photo. From Performance Max to Native ads, Microsoft is making Copilot a comprehensive AI companion for digital marketing.
Zoom in. Already helps Performance Max, Responsive Search and Native commercials.
Between the lines. By automating creative duties, Microsoft objectives to allow advertisers awareness greater on method and less on asset manufacturing.